Powder is the new ritual.
100% natural purple yam powder for your everyday rituals. Naturally purple, softly sweet and caffeine-free.
Why ube?
The iconic purple powder 💜
Soft, naturally indulgent and absolutely gorgeous in every cup.
0 caffeine
Naturally caffeine-free — enjoy it any time of day.
Naturally purple
Its colour comes from anthocyanins in a root grown for 8–10 months.
Sweet & indulgent
A delicate, naturally sweet vanilla-nutty flavour.
Ultra creative
Lattes, desserts, pastries, smoothies and much more.
Powders. Colours. A new ritual.
UBE PURPLE LOVE brings a new splash of colour to kitchens across India — with powders that are 100% natural, vegan and additive-free.
100% natural
Plant-based powders, naturally coloured, with no additives or artificial dyes.
Natural colours
Vibrant colours straight from the plant for truly unique drinks and recipes.
Rich in antioxidants
Ube naturally contains antioxidant compounds and fibre.
Create without limits
Lattes, smoothies, desserts, pastries — let your imagination run wild.
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Our must-haves
Premium Ube Powder – 100g
100% pure purple yam powder for your daily ritual.
Bamboo Whisk
Hand-crafted whisk for silky, lump-free lattes.
Tote Bag – "Love Nature"
Organic cotton tote for your daily ritual.
A Purple Treasure for Your Kitchen 💜
Meet ube: a purple yam with a spectacular natural colour and a gentle, sweet flavour. A colourful new ingredient for everyday drinks, homemade treats and festive creations in India.
🌱 A precious root
Ube is a purple yam with a naturally vibrant colour and a delicate, vanilla-nutty flavour — a lovely ingredient for your kitchen.
💜 A natural powder
Fine, soft and 100% pure: our ube powder instantly elevates drinks, desserts and homemade recipes.
🤸 Everyday vitality
Rich in antioxidants, fibre and vitamins, ube supports your natural wellbeing every day.
Premium Ube Powder
Limited-time offer — ends in --:--:--
Recipes
One powder, endless creations
- Iced ube latte — 2 minutes
- Fluffy purple pancakes
- Ube smoothie bowl
- No-bake ube cheesecake
Purple inspiration for India
From a refreshing afternoon drink to a festive dessert, bring a little purple joy to your kitchen.
A softly sweet ube latte, served warm or over ice with your favourite milk.
Add a purple twist to homemade kheer, kulfi or a dessert for your next celebration.
Colourful pancakes and smoothie bowls for a relaxed breakfast at home.
Frequently asked questions
Yes. Our ube is carefully dried and milled into powder with no additives, preservatives, added sugars or artificial colours. Every batch is checked for purity, colour and quality.
Join the purple club 💜
Get 10% off your first order, plus recipes and new launches.